The most important factor in optimizing your online business through social media is consistency and persistence. Most of the people belonging to different categories of business do not understand what to share on social media platforms and which posts can bring more engagements to their posts organically. If you think that all online businesses on social media are running on paid advertisement then, you are wrong. Social media experts know which posts can bring more engagement through their experience. They do not need paid advertisement to bring engagement to a post or more. It is because too much paid advertising can get your page black-listed in directories. You can go for paid advertisement for a month or two but not whole year.
Genre of Social Media is Integral Part of Digital Marketing!
Try to understand the genre of each social media platform. LinkedIn is somewhat very sober in nature because it is for professionals- and not for chit chat purposes. You have to have an understanding about each social media and its requirement. Once you understand what is the genre of each social media than you can easily select the relevant posts to be shared to market your online business effectively. Facebook is for chit chat purposes and you can post almost every type of posts to engage the audience given the fact that it is relevant to your audience. The worst part about Facebook is that you have to work real hard to get new likes organically.
Twitter is a great platform. If you know the right use of hashtags, you can boost the visibility of your
posts at great speed and target the right audience easily without getting into someone's private life. Every platform has its limitations and so is twitter. If you want to explain something through twitter say a recipe, you can just tweet the whole recipe unless it is super short! The best way is to post the recipe card and tweet the name of the recipe and use hashtags as #healthyfood etc.
Instagram- a new social network that allows you to post pics and videos with hashtags. Yes, you can post recipes unlike twitter as a status message but - Image is a MUST! Same goes with Pinterest, But Pinterest has an edge being the top bookmarking site and not just a social media platform like others.
Google+ is a Big World. Online Businesses haven't explored well yet! Google+ has a far reaching impact that all of the social networking sites because it is a product of Google. When you post anything at Google+, it promotes it just like its own products. It is more open than all of the social media platforms.
Which Types of Posts can I Post on Social Media Networks!
My advice is simple, "Select your potential clients, check for their interests and likes and post accordingly". Happy Social Sharing. :)
Genre of Social Media is Integral Part of Digital Marketing!
Try to understand the genre of each social media platform. LinkedIn is somewhat very sober in nature because it is for professionals- and not for chit chat purposes. You have to have an understanding about each social media and its requirement. Once you understand what is the genre of each social media than you can easily select the relevant posts to be shared to market your online business effectively. Facebook is for chit chat purposes and you can post almost every type of posts to engage the audience given the fact that it is relevant to your audience. The worst part about Facebook is that you have to work real hard to get new likes organically.
Twitter is a great platform. If you know the right use of hashtags, you can boost the visibility of your
Instagram- a new social network that allows you to post pics and videos with hashtags. Yes, you can post recipes unlike twitter as a status message but - Image is a MUST! Same goes with Pinterest, But Pinterest has an edge being the top bookmarking site and not just a social media platform like others.
Google+ is a Big World. Online Businesses haven't explored well yet! Google+ has a far reaching impact that all of the social networking sites because it is a product of Google. When you post anything at Google+, it promotes it just like its own products. It is more open than all of the social media platforms.
Which Types of Posts can I Post on Social Media Networks!
My advice is simple, "Select your potential clients, check for their interests and likes and post accordingly". Happy Social Sharing. :)
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