Facebook New Application- Photo Magic!

Facebook is the most popular social network platforms today! It has 1.55 billion monthly active users. It has more business pages than any other social network. Facebook is the most user-friendly platform these days. Each day Facebook introduces new app in order to get better and stay parallel to world needs and requirement. Facebook has introduced a year book which makes a so many people happy but not a few and faced criticism. Every brand or company face criticism to certain extent. To be very frank, if there are no ups and down- it means there is no life.

Facebook is launching- Photo Magic App!

 Facebook is testing its new application- Photo Magic that will scan faces and reminds you to send

your photos with your friends to share it with them. Through this application on your Facebook messenger, Facebook will be able to access your camera roll and send you notifications to share it with your friends. The idea is inspired by the app called, "Moments". My concern is the security of the users especially when it comes to sharing of personal pics for wrong means through Facebook. I means hackers can easily hack any account and use personal pics for their own purposes through this application. 

Peter Martinazzi, the product manager of Facebook Messenger says, you can control sharing settings. My concern is, how much control is granted to the user after he has already used the app and then turn off Facebook messenger settings? Does users who download this app are informed about its security concerns especially females?

The good news is this app is available for Australians for now. I think technology advancement efforts should not harm mental peace of sharing personal stuff while enjoying it. Reputable companies put their customer needs first.

For professional assistance about social media sharing, you can choose the best smo companies in the world.

Optimizing your Online Business through Social Media!

The most important factor in optimizing your online business through social media is consistency and persistence. Most of the people belonging to different categories of business do not understand what to share on social media platforms and which posts can bring more engagements to their posts organically. If you think that all online businesses on social media are running on paid advertisement then, you are wrong. Social media experts know which posts can bring more engagement through their experience. They do not need paid advertisement to bring engagement to a post or more. It is because too much paid advertising can get your page black-listed in directories. You can go for paid advertisement for a month or two but not whole year.

Genre of Social Media is Integral Part of Digital Marketing!
Try to understand the genre of each social media platform. LinkedIn is somewhat very sober in nature because it is for professionals- and not for chit chat purposes. You have to have an understanding about each social media and its requirement. Once you understand what is the genre of each social media than you can easily select the relevant posts to be shared to market your online business effectively. Facebook is for chit chat purposes and you can post almost every type of posts to engage the audience given the fact that it is relevant to your audience. The worst part about Facebook is that you have to work real hard to get new likes organically.

Twitter is a great platform. If you know the right use of hashtags, you can boost the visibility of your

posts at great speed and target the right audience easily without getting into someone's private life. Every platform has its limitations and so is twitter. If you want to explain something through twitter say a recipe, you can just tweet the whole recipe unless it is super short! The best way is to post the recipe card and tweet the name of the recipe and use hashtags as #healthyfood etc.

Instagram- a new social network that allows you to post pics and videos with hashtags. Yes, you can post recipes unlike twitter as a status message but - Image is a MUST! Same goes with Pinterest, But Pinterest has an edge being the top bookmarking site and not just a social media platform like others.
Google+ is a Big World. Online Businesses haven't explored well yet! Google+ has a far reaching impact that all of the social networking sites because it is a product of Google. When you post anything at Google+, it promotes it just like its own products. It is more open than all of the social media platforms.

Which Types of Posts can I Post on Social Media Networks!
My advice is simple, "Select your potential clients, check for their interests and likes and post accordingly". Happy Social Sharing. :)

Digital Marketing is more than just Search Engine Optimization!

When it comes to digital marketing, most people usually talk about search engine optimization or social media optimization but to in reality its a vast thing. It is not just seo, smo or business writing. It also includes designing because without your custom logo how would your brand stand out from ordinary? It also includes film and documentation because now a days, reputable companies are engaged in corporate identity they want to tell the world what practices makes them better than others. It also improves their brand reliability and global presence. Through these practices, they can connect with more people in less time and find the right customer.

Digital Marketing is more than what you think!

Nobody includes car wraps under marketing services but  very few like Annie Rafael- Digital Marketing. Similarly, why do you need to search for a guy to design a custom stationary for your business? I have seen much-variate stationary because the person who designed their logo does not design their stationary- these are the practices happening everyday. It does not leave a good impression on the spectator that in one office, there are so many colors of the same brand. If you as an employer does not promote your brand then who else will?

Similarly, without a website, how would you engage countless people across the globe. with traditional marketing strategy, you will engage more effort, more team and more money to get some results. With digital marketing strategy on your own website, you will start seeing the results from day one. If you think that you do not have a good experience with digital marketing services that is because, you didn't meet the right professionals. Professionals always charge you higher because they knew they will get the results you need. If you want to go economical, you need to re-design your budget because it is worth it!

Your Website is Your Identity!
Your website is your online shop that works 24/7 that means you are engaging more people than your physical shop. Moreover, your website makes your services or products reliable. A person who does not have a website leaves an impression that the business owner is not serious with his business and may shut down at any point. This leaves customers at guessing whether they should work with you or not! Yes, It is that important. Further, if your business shows up in Google search results, its a reliable one!

Information Security is Essential!

Another factor is, whether your website is secure for browsing or not? I am not against or in favor of any platform but recently, Google has blacklisted many wordpress site because the plug-in's used in the website is not secure. Make sure, your website starts with "https" and not "http". Not only it makes your websites secure from hackers but it helps your website rank better at Google search results. So, the next time, you get a new website install "SSL" certificate to it. It means that information security indirectly affects your search engine results. So, logically it is a part of digital marketing.

Paid SEO is not a good practice!
Finally, Paid SEO is not enough. if you focus on paid marketing only- Google will black list you with a passage of time- may be a month or two. Organic SEO and SMO is a must for which your website needs a blog. Either hire a quality content writer worth $8k USD or leave that to your digital marketing company if you think, you cannot experiment without brand name or image.