When it comes to digital marketing, most people usually talk about search engine optimization or social media optimization but to in reality its a vast thing. It is not just seo, smo or business writing. It also includes designing because without your custom logo how would your brand stand out from ordinary? It also includes film and documentation because now a days, reputable companies are engaged in corporate identity they want to tell the world what practices makes them better than others. It also improves their brand reliability and global presence. Through these practices, they can connect with more people in less time and find the right customer.
Digital Marketing is more than what you think!
Nobody includes car wraps under marketing services but very few like Annie Rafael- Digital Marketing. Similarly, why do you need to search for a guy to design a custom stationary for your business? I have seen much-variate stationary because the person who designed their logo does not design their stationary- these are the practices happening everyday. It does not leave a good impression on the spectator that in one office, there are so many colors of the same brand. If you as an employer does not promote your brand then who else will?
Similarly, without a website, how would you engage countless people across the globe. with traditional marketing strategy, you will engage more effort, more team and more money to get some results. With digital marketing strategy on your own website, you will start seeing the results from day one. If you think that you do not have a good experience with digital marketing services that is because, you didn't meet the right professionals. Professionals always charge you higher because they knew they will get the results you need. If you want to go economical, you need to re-design your budget because it is worth it!
Your Website is Your Identity!
Your website is your online shop that works 24/7 that means you are engaging more people than your physical shop. Moreover, your website makes your services or products reliable. A person who does not have a website leaves an impression that the business owner is not serious with his business and may shut down at any point. This leaves customers at guessing whether they should work with you or not! Yes, It is that important. Further, if your business shows up in Google search results, its a reliable one!
Information Security is Essential!
Another factor is, whether your website is secure for browsing or not? I am not against or in favor of any platform but recently, Google has blacklisted many wordpress site because the plug-in's used in the website is not secure. Make sure, your website starts with "https" and not "http". Not only it makes your websites secure from hackers but it helps your website rank better at Google search results. So, the next time, you get a new website install "SSL" certificate to it. It means that information security indirectly affects your search engine results. So, logically it is a part of digital marketing.
Paid SEO is not a good practice!
Finally, Paid SEO is not enough. if you focus on paid marketing only- Google will black list you with a passage of time- may be a month or two. Organic SEO and SMO is a must for which your website needs a blog. Either hire a quality content writer worth $8k USD or leave that to your digital marketing company if you think, you cannot experiment without brand name or image.
Digital Marketing is more than what you think!
Nobody includes car wraps under marketing services but very few like Annie Rafael- Digital Marketing. Similarly, why do you need to search for a guy to design a custom stationary for your business? I have seen much-variate stationary because the person who designed their logo does not design their stationary- these are the practices happening everyday. It does not leave a good impression on the spectator that in one office, there are so many colors of the same brand. If you as an employer does not promote your brand then who else will?
Similarly, without a website, how would you engage countless people across the globe. with traditional marketing strategy, you will engage more effort, more team and more money to get some results. With digital marketing strategy on your own website, you will start seeing the results from day one. If you think that you do not have a good experience with digital marketing services that is because, you didn't meet the right professionals. Professionals always charge you higher because they knew they will get the results you need. If you want to go economical, you need to re-design your budget because it is worth it!
Your Website is Your Identity!
Your website is your online shop that works 24/7 that means you are engaging more people than your physical shop. Moreover, your website makes your services or products reliable. A person who does not have a website leaves an impression that the business owner is not serious with his business and may shut down at any point. This leaves customers at guessing whether they should work with you or not! Yes, It is that important. Further, if your business shows up in Google search results, its a reliable one!
Information Security is Essential!
Another factor is, whether your website is secure for browsing or not? I am not against or in favor of any platform but recently, Google has blacklisted many wordpress site because the plug-in's used in the website is not secure. Make sure, your website starts with "https" and not "http". Not only it makes your websites secure from hackers but it helps your website rank better at Google search results. So, the next time, you get a new website install "SSL" certificate to it. It means that information security indirectly affects your search engine results. So, logically it is a part of digital marketing.
Paid SEO is not a good practice!
Finally, Paid SEO is not enough. if you focus on paid marketing only- Google will black list you with a passage of time- may be a month or two. Organic SEO and SMO is a must for which your website needs a blog. Either hire a quality content writer worth $8k USD or leave that to your digital marketing company if you think, you cannot experiment without brand name or image.
I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article.
ReplyDeleteDigital Marketingagency