Tuesday, 10 November 2015

How many times do you have to post on your social media to make your brand stand?

In order to make your social media platform talk about your mind, you have to post what truly defines your brand, your values and mission. Make sure you go synchronized with your strategy and you are posting on peak hours. So, what comes to your mind when I say peak hours? Peak hours are defined by the time people use social media a lot. They could vary according to the geography of your targeted audience. So, you need to synchronize the timings of your posts accordingly. You need to make a search on their culture, their holidays, religion, politics but not in too much detail. Just make a calendar and highlight it.

What Hours are Most Important to Post on Social Media?
As per my experience, you should create an environment for your customers or client that gives them
a sense that you care about them and you know what their needs are! So, I have you have a clear understanding about it, you are in a game!

If you still have a problem, I can share what i do on social media. I post five times a day for a new brand, different posts each time around 9:00 am to 5:00pm. But there is no hard and fast rule that whether you post on this time or that time that you will get more customer engagement. Human behavior is in-predictable especially in the case of social media and you have to trust me since I am business psychologist. They are using it during work hours, at toilet, while driving, while walking. Your customers are everywhere. You cannot say they cannot visit your page or social media site at night. You cannot predict if someone woke up from a nightmare and see a Facebook notification while checking up on time. I have personally saw people moving to fridge to fetch water during summer while using their smart-phones.

What is the Best Strategy to Utilize Social Media for Online Business?
The best way is to keep on changing the type of posts and the time you post on until you get to know your customer well. Now, the question is, how often should you change your strategy? The answer is simple, four times a year! It means that you have to change your social media strategy after every three months? Not really! Again, I would like you to remind my last paragraph where i told you that human behavior is in-predictable! This is not science, nor arts- its a mix! So, you have to see, if you are not getting a satisfactory response from your customer, you simply change the strategy and to focus on the time, you get the most engagement on posts. You can also advertise the posts you observe as getting more customer attention.

If you have still more questions in your mind, you can consult a professional social media expert!

No comments:

Post a Comment