Live Optimization- Controlling factors to kick off twitter trends!

If you are a resident of Islamabad, Pakistan then you might have seen me during economic forums, seminars and summits clicking pics and tweeting. You can easily spot me working with my team on the right hand side of the main hall smiling behind my laptop.

Well, as a professional and chief facilitating executive of my company, here are few things that i would like to share while you are organizing your event to modify twitter trends:

1. Guest Speaker List Check: As an organizer, look for people with reputable background. They could be political leaders like ministers or senators or celebrity or sports person like Shahid Khan Afridi etc. Celebrities with high fan followers tend to give you optimal results in less time.

If you are not an organizer, you can look for the contributions of guest speakers and their contributions to the society to tweet during an event.

2. Be Relevant: Your tweets should be relevant to the topic of event being organized. Stay relevant, tweet relevant. If you can tweet live happenings of the event- thats much better.

3. Utilize your Skills: Do you have a team? or you are working alone? Modifying twitter trends is not a one man show. You need a team for it! If you can manage a team of 5-7 professionals thats' okay, more is awesome! Divide team tasks, power boost the event with live photography while editing it and uploading it with the event theme. If you need help, feel free to ask me.

4. Professional Help is better than Amatuer Volunteers! Most of the companies, NGO's and organizations have their own marketing teams that help them during any event. If you do not have a digital marketing team, choose a few people who are professionals rather than selecting a whole bunch of people who doesn't even have a twitter account.

Twitter is an awesome social media platform to utilize for live optimization. For more updates, subscribe to the blog. Chio :)

Facebook New Application- Photo Magic!

Facebook is the most popular social network platforms today! It has 1.55 billion monthly active users. It has more business pages than any other social network. Facebook is the most user-friendly platform these days. Each day Facebook introduces new app in order to get better and stay parallel to world needs and requirement. Facebook has introduced a year book which makes a so many people happy but not a few and faced criticism. Every brand or company face criticism to certain extent. To be very frank, if there are no ups and down- it means there is no life.

Facebook is launching- Photo Magic App!

 Facebook is testing its new application- Photo Magic that will scan faces and reminds you to send

your photos with your friends to share it with them. Through this application on your Facebook messenger, Facebook will be able to access your camera roll and send you notifications to share it with your friends. The idea is inspired by the app called, "Moments". My concern is the security of the users especially when it comes to sharing of personal pics for wrong means through Facebook. I means hackers can easily hack any account and use personal pics for their own purposes through this application. 

Peter Martinazzi, the product manager of Facebook Messenger says, you can control sharing settings. My concern is, how much control is granted to the user after he has already used the app and then turn off Facebook messenger settings? Does users who download this app are informed about its security concerns especially females?

The good news is this app is available for Australians for now. I think technology advancement efforts should not harm mental peace of sharing personal stuff while enjoying it. Reputable companies put their customer needs first.

For professional assistance about social media sharing, you can choose the best smo companies in the world.

How many times do you have to post on your social media to make your brand stand?

In order to make your social media platform talk about your mind, you have to post what truly defines your brand, your values and mission. Make sure you go synchronized with your strategy and you are posting on peak hours. So, what comes to your mind when I say peak hours? Peak hours are defined by the time people use social media a lot. They could vary according to the geography of your targeted audience. So, you need to synchronize the timings of your posts accordingly. You need to make a search on their culture, their holidays, religion, politics but not in too much detail. Just make a calendar and highlight it.

What Hours are Most Important to Post on Social Media?
As per my experience, you should create an environment for your customers or client that gives them

a sense that you care about them and you know what their needs are! So, I have you have a clear understanding about it, you are in a game!

If you still have a problem, I can share what i do on social media. I post five times a day for a new brand, different posts each time around 9:00 am to 5:00pm. But there is no hard and fast rule that whether you post on this time or that time that you will get more customer engagement. Human behavior is in-predictable especially in the case of social media and you have to trust me since I am business psychologist. They are using it during work hours, at toilet, while driving, while walking. Your customers are everywhere. You cannot say they cannot visit your page or social media site at night. You cannot predict if someone woke up from a nightmare and see a Facebook notification while checking up on time. I have personally saw people moving to fridge to fetch water during summer while using their smart-phones.

What is the Best Strategy to Utilize Social Media for Online Business?
The best way is to keep on changing the type of posts and the time you post on until you get to know your customer well. Now, the question is, how often should you change your strategy? The answer is simple, four times a year! It means that you have to change your social media strategy after every three months? Not really! Again, I would like you to remind my last paragraph where i told you that human behavior is in-predictable! This is not science, nor arts- its a mix! So, you have to see, if you are not getting a satisfactory response from your customer, you simply change the strategy and to focus on the time, you get the most engagement on posts. You can also advertise the posts you observe as getting more customer attention.

If you have still more questions in your mind, you can consult a professional social media expert!

Optimizing your Online Business through Social Media!

The most important factor in optimizing your online business through social media is consistency and persistence. Most of the people belonging to different categories of business do not understand what to share on social media platforms and which posts can bring more engagements to their posts organically. If you think that all online businesses on social media are running on paid advertisement then, you are wrong. Social media experts know which posts can bring more engagement through their experience. They do not need paid advertisement to bring engagement to a post or more. It is because too much paid advertising can get your page black-listed in directories. You can go for paid advertisement for a month or two but not whole year.

Genre of Social Media is Integral Part of Digital Marketing!
Try to understand the genre of each social media platform. LinkedIn is somewhat very sober in nature because it is for professionals- and not for chit chat purposes. You have to have an understanding about each social media and its requirement. Once you understand what is the genre of each social media than you can easily select the relevant posts to be shared to market your online business effectively. Facebook is for chit chat purposes and you can post almost every type of posts to engage the audience given the fact that it is relevant to your audience. The worst part about Facebook is that you have to work real hard to get new likes organically.

Twitter is a great platform. If you know the right use of hashtags, you can boost the visibility of your

posts at great speed and target the right audience easily without getting into someone's private life. Every platform has its limitations and so is twitter. If you want to explain something through twitter say a recipe, you can just tweet the whole recipe unless it is super short! The best way is to post the recipe card and tweet the name of the recipe and use hashtags as #healthyfood etc.

Instagram- a new social network that allows you to post pics and videos with hashtags. Yes, you can post recipes unlike twitter as a status message but - Image is a MUST! Same goes with Pinterest, But Pinterest has an edge being the top bookmarking site and not just a social media platform like others.
Google+ is a Big World. Online Businesses haven't explored well yet! Google+ has a far reaching impact that all of the social networking sites because it is a product of Google. When you post anything at Google+, it promotes it just like its own products. It is more open than all of the social media platforms.

Which Types of Posts can I Post on Social Media Networks!
My advice is simple, "Select your potential clients, check for their interests and likes and post accordingly". Happy Social Sharing. :)

Adobe Muse Review- No Code Required Software for Website Creation!

I have recently finished learning and testing Adobe Muse. No doubt that Adobe experts have done a great job and they deserve a huge round of applause- it is something i need and they rightly create it to assist geeks like me. There is a fire within me to learn and keep going no matter what! Let me confess very openly that i was scared of using Adobe Photoshop and especially Adobe Illustrator but my personal teacher turn that fear into play element. Now, the most used software on my laptop are Adobe Photoshop and Adobe Illustrator. With confidence developed through my trainer, he asked me that you are so passionate to learn coding, let's get you started with Adobe Muse. (To be very frank, I confuse it with news on phone and I agreed to him blindly- I trust my teachers so much).

Difference between Adobe Muse and Other Programming for Websites!

Adobe Muse has an edge over other templates available online. Templates available online are commonly used by developers. With Adobe Muse, you can create a custom high quality website template that DOES NOT EXIST before on web. If your client loves unique work like i do, Adobe Muse is a software to make website according to your clients need. What other website developers do all the time, they ask you if you like any template on web. If you select one, they purchase it and modify it and give it to you- that's not programming rather customization! If you said, you need a unique work, they will take an already used template and customize it according to your need.

As a corporate brand, you need to stand out among ordinary that's why you need a unique website suitable for your need that has NEVER BEEN on web before!

How much time Adobe Muse requires to create a website?

Sample website for motivational coaches

You wont believe it but it takes 4- hours to complete a website with all the resources made available to you beforehand. Now, you can question me with such small time limit what quality are you producing with Adobe Muse? See the image of websites i have created through Adobe Muse.

So, I have  created a website for make-up or fashion industry. I created another website for motivation and health coaches who want to boost their business.

What sets Adobe Muse Websites apart from conventional or old modes of Websites?

Make-up Sample Website Designed for Fashion Industry

The most important factor is time. Forget websites that takes months to create- we live in 2015 and we have to prove it with your advancement in technology. Secondly, the widgets like background video and scroll effects are amazing. The carousal gallery is the new trend in web history. It works so efficiently. You can add up to seven images- it gives your website a long lasting impression for a spectator. Also, the shopify widget helps you buy products online. You can add a custom blog widget through tumblr widget.The search bar widget is amazing and can be used if you are creating an e-commerce website like alibaba.com etc. It is user-friendly. Everything is available at point and click.  Finally, its SEO friendly. You can use your preferred keywords, description and title accordingly.

What are the limitations in Adobe Muse?

Let us face it- its a new software. New widgets are being introduced each day but yet there are certain limitations as well. Sometimes, I have trouble adding background video but in few trials- its done. Similarly, the carousal gallery widget is limited to seven images- it should be unlimited!

It has very few short-comings and it is no doubt a revolutionary software designed by Adobe. A job well-done!

Disclaimer: I have no affiliation with Adobe, Robin Sharma, and MAC Cosmetics. It was a sample work we did to test the software in a best possible way!

Designing Your Own Custom Logo!

Before getting started, you have to understand the importance of a logo. It is not just the identity of a brand but it is a promise to your customers that they will get the best from you. Make sure the name you decide for your brand rightly describes it. If you have trouble with it, you can write a number of things that came into your mind about your brand. The owner of amazon.com, named it as largest online resource based on amazon river- the largest in the world. Now, brain storm your brand name and get it rated from people around you on the scale of 1-5 from least likely to most likely and finalize the name.

What Colors Define Your Brand Rightly?

Here is a picture that serves as a guide
for which color suits your brand.This image will guide you how you can select the right colors for your brand and what color delivers what message. Like you see, different colors has been chosen by the world's top brands. You can choose to identify your brand with a specific color and get going.

What are the Elements of a Perfect Logo?

Although, there are many factors that counts for a perfect logo. Five factors are the most important that you should consider while creating your own logo.  They are listed here:

1. It should be Simple: Your logo should be simple. Readability is one of the most important factor to consider while creating a logo.
2. It should be Memorable: Your logo should easily be memorized by people. Consider a logo of Ferrari. It a running horse but people know that its Ferrari when displayed in public.
3. It should be Versatile: Your logo should easily fit into any merchandise, any stationary etc just like Nike.
4. It should be Appropriate: Your logo should deliver what it promises to deliver in order to gain customer loyalty and trust.
5. It should be Timeless: The script of the logo should remain the same at all times.

If you are still stuck at what truly defines your logo and how to create it, you can get professional logo designer online!  They will guide you and help you to get a nice customized logo suitable for your needs!

Digital Marketing is more than just Search Engine Optimization!

When it comes to digital marketing, most people usually talk about search engine optimization or social media optimization but to in reality its a vast thing. It is not just seo, smo or business writing. It also includes designing because without your custom logo how would your brand stand out from ordinary? It also includes film and documentation because now a days, reputable companies are engaged in corporate identity they want to tell the world what practices makes them better than others. It also improves their brand reliability and global presence. Through these practices, they can connect with more people in less time and find the right customer.

Digital Marketing is more than what you think!

Nobody includes car wraps under marketing services but  very few like Annie Rafael- Digital Marketing. Similarly, why do you need to search for a guy to design a custom stationary for your business? I have seen much-variate stationary because the person who designed their logo does not design their stationary- these are the practices happening everyday. It does not leave a good impression on the spectator that in one office, there are so many colors of the same brand. If you as an employer does not promote your brand then who else will?

Similarly, without a website, how would you engage countless people across the globe. with traditional marketing strategy, you will engage more effort, more team and more money to get some results. With digital marketing strategy on your own website, you will start seeing the results from day one. If you think that you do not have a good experience with digital marketing services that is because, you didn't meet the right professionals. Professionals always charge you higher because they knew they will get the results you need. If you want to go economical, you need to re-design your budget because it is worth it!

Your Website is Your Identity!
Your website is your online shop that works 24/7 that means you are engaging more people than your physical shop. Moreover, your website makes your services or products reliable. A person who does not have a website leaves an impression that the business owner is not serious with his business and may shut down at any point. This leaves customers at guessing whether they should work with you or not! Yes, It is that important. Further, if your business shows up in Google search results, its a reliable one!

Information Security is Essential!

Another factor is, whether your website is secure for browsing or not? I am not against or in favor of any platform but recently, Google has blacklisted many wordpress site because the plug-in's used in the website is not secure. Make sure, your website starts with "https" and not "http". Not only it makes your websites secure from hackers but it helps your website rank better at Google search results. So, the next time, you get a new website install "SSL" certificate to it. It means that information security indirectly affects your search engine results. So, logically it is a part of digital marketing.

Paid SEO is not a good practice!
Finally, Paid SEO is not enough. if you focus on paid marketing only- Google will black list you with a passage of time- may be a month or two. Organic SEO and SMO is a must for which your website needs a blog. Either hire a quality content writer worth $8k USD or leave that to your digital marketing company if you think, you cannot experiment without brand name or image.