What is the first step you do in order to find about a thing, place, person or event? You Google it- Right? Do you ever thought, how Google gives you the best result according to your location and preferences? Well, that the science we call, Search Engine Optimization. Google devise its search strategy according to its algorithm. Algorithm is a set of instructions through which each content is ranked by search engines so that it gets more global exposure. The latest Algorithm is Hummingbird which stresses upon Rank Brain. The Rank Brain is a computer's way of teaching machine about a particular help searches. Got Confused?
The Rank Brain in Hummingbird Algorithm
Consider Google Crawler as a robot- Artificial Intelligence. What this robot does? It takes a specific
set of instructions along with its history and goes offline while reading and ranking it. For example, It takes into consideration your IP, along with your location with your history of eating and dinning out that you have shared on internet somewhere on social media and gives it a rank and later on when you search on Google regarding a restaurant or food area it will give responses according to your preferences like if you like Chinese food, you will get more Chinese restaurants list up in your search results etc. As a layman or a customer it gives you responses that satisfies your need but if you are a business person, how could it help you to get the best results in less time?
Digital Marketing for Business Person
Gone are the days of traditional marketing like advertising on newspaper, TV commercials, flyers and brochures! We are living in a digital era where we go smart! Instead of burning your money on TV commercials, flyers, banners or brochures more businesspersons are turning towards digital marketing. A new approach to online business. Why I always stress upon having a website is because with a website you get the most exposure in minimum time with higher return on investment. Your physical shop located somewhere on the globe is restricted to business hours but your online store in the form of website is not! It works 24/7 and welcomes customers across the globe. Having a website means that you are a reliable person to have a deal with. Your social media connected to your web are attracting people across the globe in a pace you cannot imagine resulting on higher profit.
A latest trend in digital marketing these days is corporate movement, where you expose your business to the world letting them know how you operate that results in high reliability and more trust among consumer. Top digital marketing agencies send their media teams in to cover your story and makes them interesting for consumers to get a more reliable global presence for your business.
The Rank Brain Factor for Online Businesses!
The Rank Brain is the most important feature in the latest Google Hummingbird Algorithm released in October 2015. How online businesses can benefit from this factor? For online businesses, it will serve as a supporting unit. Online Businesses will be able to target the right audience more accurately in less time. Moreover, online businesses will be able to connect better through rank brain and can identify the right prospects with their preferences identified too. For example, Thanksgiving is coming right! So, through Rank Brain online spice businesses will be able to get trends on how many people will probably use a specific ingredient like soy sauce in their recipes while cooking Turkey!
The Rank Brain in Hummingbird Algorithm
Consider Google Crawler as a robot- Artificial Intelligence. What this robot does? It takes a specific
 |
| Google Rank Brain Algorithm |
Digital Marketing for Business Person
Gone are the days of traditional marketing like advertising on newspaper, TV commercials, flyers and brochures! We are living in a digital era where we go smart! Instead of burning your money on TV commercials, flyers, banners or brochures more businesspersons are turning towards digital marketing. A new approach to online business. Why I always stress upon having a website is because with a website you get the most exposure in minimum time with higher return on investment. Your physical shop located somewhere on the globe is restricted to business hours but your online store in the form of website is not! It works 24/7 and welcomes customers across the globe. Having a website means that you are a reliable person to have a deal with. Your social media connected to your web are attracting people across the globe in a pace you cannot imagine resulting on higher profit.
A latest trend in digital marketing these days is corporate movement, where you expose your business to the world letting them know how you operate that results in high reliability and more trust among consumer. Top digital marketing agencies send their media teams in to cover your story and makes them interesting for consumers to get a more reliable global presence for your business.
The Rank Brain Factor for Online Businesses!
The Rank Brain is the most important feature in the latest Google Hummingbird Algorithm released in October 2015. How online businesses can benefit from this factor? For online businesses, it will serve as a supporting unit. Online Businesses will be able to target the right audience more accurately in less time. Moreover, online businesses will be able to connect better through rank brain and can identify the right prospects with their preferences identified too. For example, Thanksgiving is coming right! So, through Rank Brain online spice businesses will be able to get trends on how many people will probably use a specific ingredient like soy sauce in their recipes while cooking Turkey!
